Facebook has become a hub of innovation where it has been using advanced techniques in data science to study user behavior and gain insights to improve their product. Using deep learning, Facebook makes use of facial recognition and text analysis. In facial recognition, Facebook uses powerful neural networks to classify faces in the photographs. It uses its own text understanding engine called “DeepText” to understand user sentences. It also uses Deep Text to understand people’s interest and aligning photographs with texts.
However, more than being a social media platform, Facebook is more of an advertisement corporation. It uses deep learning for targeted advertising.