New Batches

Digital Marketing Certification Training

We don’t teach Digital Marketing – We create SMARkeTers.
Course Preview

Why Should You Take Digital Marketing?

  • Up-to 40% of the business have already acquired Digital marketing strategies to promote their products and businesses.
  • According to a report by Kstart and YourStory, the digital marketing industry is growing at 40% year-on-year.
  • All large & small businesses in India will turn online by 2020, giving rise to immense need of Digital Marketers with over 20 Lakh Job Openings by 2020

Course Curriculum

It stretches your mind, think better and create even better.

What is marketing?

How to do Marketing

Difference Marketing and Sales

Marketing Mix and 4P’s

Traditional vs Digital Marketing

Inbound vs Outbound Marketing

Introduction to Digital Marketing?

What is Digital Marketing?

Benefits of Digital Marketing

Digital Marketing Platforms and Strategies

Marketing Goals

Why Industry Most Preferred Digital Marketing

Understanding Digital Marketing Process

Improving Brand Visibility

Niche Targeted Traffic Concepts

Understanding Leads

Implementing Strategies for lead Generation

Ways of Converting Traffic into leads and Sales

Ways Visitors Engagement

Latest Digital Marketing trends

Case studies of Digital Campaigns


Introduction & Overview of Content Marketing

Introduction to Content Writing

Content Strategy

Content Process and Content Format

Content Purpose & Content Topic

Elements of Content

Emotions, Storytelling and Repurpose of Content

Emotions, Storytelling and Repurpose of Content

Future of Content


What is Website?

nderstanding Internet

Types of Website

Difference between Internet & www (World Wide Web)

Understanding websites

What is Domain Name

Different types of websites

Types of Domains

Based on functionality

Domain name suggestions

Based on purpose

Premium Domains

Planning & Conceptualising a Website

Website Hosting concepts

Booking a domain name & web hosting

Domain/Hosting Business

Adding Web Pages & content

Website Language & Technology

Adding Plugins

Basic of HTML,CSS & Javascript

Identifying objective of website

Popular CMS

Deciding on number of pages required

What is WordPress

Planning for engagement options

Benefits of using WordPress

Creating blueprint of every webpage


Introduction to Market Research

Design Online Survey

Distribute Online Survey

Analyze Online Survey

Positioning Your Niche

Finding Right Competitors

Spying on Your Competitors using Professional Tools (SEMRush & Ahrefs)

Understanding your Competitors USP's and Targeted Location


Social Media Marketing

What is Social Media?

Understanding the existing Social Media paradigms & psychology

How social media marketing is different than others

Forms of Internet marketing

Facebook marketing

Understanding Facebook marketing

Practical Session – 1 (Creating Facebook page, Uploading contacts for invitation, Exercise on fanpage wall posting)

Increasing fans on fan page

How to do marketing on fan page (with examples)

Fan engagement

Important apps to do fan page marketing

Important apps to do fan page marketing

Types of Facebook advertising

Best practices for Facebook advertising Understanding Facebook best practices Understanding edgerank and art of engagement Practical Session

Creating Facebook advertising campaign and Targeting in ad campaign

Payment module- CPC vs CPM vs CPA

Setting up conversion tracking

Using power editor tool for adv

Advanced Facebook advertising using tools like

Linkedin Marketing

What is LinkedIn?

Understanding LinkedIn

Company profile vs Individual profiles

Understanding Linkedin groups

How to do marketing on LinkedIn groups

Linkedin advertising & it’s best practices

Increasing ROI from LinkedIn ads

Linkedin publishing

Company pages

Adv on LinkedIn

Adv on LinkedIn

Twitter Marketing

Twitter Marketing

Tools to listen & measure Influence on Twitter:

TweetDeck, Klout, PeerIndex

How to do marketing on Twitter

Black hat techniques of Twitter Marketing

Advertising on Twitter

Advertising on Twitter

Types of ads

Tools for Twitter Marketing

Twitter Advertising

Twitter Cards

Twitter Cards

Understanding Video Campaign

Creating 1st Video Campaign

Importance of video marketing

Benefits of video marketing

Uploading videos on video marketing websites Using YouTube for business

Developing YouTube video marketing Strategy Bringing visitors from YouTube videos to your website

Creating Video Ad-Groups

Targeting Options

Understanding Bid Strategy

Online Display Advertising

What is Online Advertising?

Types of Online Advertising

Display Advertising

Banner ads

Rich Media ads

Pop ups and Pop under ads

Contextual advertising

In Text ads

In Image ads

In video ads

In page ads

What are Payment Modules?

Companies that provide online advertising solution

Tracking & Measuring ROI of online adv.

Assignment on allocating funds to various

Different Online advertising platforms

Creating Banner Ads Using Tools


Search Engine Marketing (Google Ads)

Using keyword planner tool

Understanding types of keywords

Board, Phrase, exact, synonym & negative

Examples of types of keywords

Pros and cons of diff. types of keywords

Creating ads

Understanding ad metrics

Display & destination URL

How to write a compelling ad copy

Best & worst examples of ads Creating ads

Tracking Performance/Conversion

What is conversion tracking?

How to set up conversion tracking

Adding tracking code in your website

Checking conversion stats

Optimizing Search Campaigns

How to optimize campaigns at the time of creation?

Optimizing campaign via ad groups

Importance of CTR in optimization

How to increase CTR

Importance of quality score in optimization

How to increase quality score

Importance of negative keywords in optimization

Evaluating campaign stats

Optimizing with conversion report

Optimizing with keywords

Optimizing performing keywords

Optimizing non performing keywords

How to decrease CPC

Analyzing your competitors performance

Creating Display Campaign

Types of display campaigns

Creating 1st display campaign

Difference in search & display campaign settings

Doing campaign level settings

Understanding CPM bid strategy

Advance settings



Understanding ads placement

Creating diff. ad groups

Using display planner tool

Finding relevant websites for ads placement Creating text ads

Creating banner ads using tools

Uploading banner ads

Optimizing Display Campaign Remarketing

What is remarketing?

Setting up remarketing campaign

Creating Remarketing lists

Advanced Level list

creation Custom audience

Setting up Video Ad campaigns

Creating App Campaign

Setting up shopping ad campaigns

Creating Marketing Strategy

Mobile specific campaigns


What is Search Engine Optimization?

History of Search Engines

Difference Marketing and Sales

Google Algorithms

Importance of SEO in Digital Marketing

Understanding the website

Research and Analysis of Keywords

Introduction to Keyword Search

Types of keywords?

Keyword Research Methodology

Keyword Research tools

Market Research and Analysis

Competitor analysis

On Page Optimization

Introduction to on Page Optimization

Web layout Structure

File Name Optimization

Title Tag Optimization

Meta Tag Optimization

Content Optimization

Anchor tag optimization

Canonical URL

Using Robots.txt in websites

Bread Crumbs

Rich Snippets

URL Redirection Techniques

Google Webmasters Tools

How to submit a website to GWT

Off page Optimization

What is Off Page Optimization?

Importance of Backlinks & Citations in SEO

Link Building Techniques

Types of Linking Methods

Do-Follow and No-Follow

Link Analysis Tools

Directory Submissions

Classified posting

Social Bookmarking

Guest Blogging

Press Release

What is Local SEO?

What is Local SEO

Importance of Local SEO

Submission to Google My Business

Google My Business Page Optimization

Local SEO Ranking Signals

Citations and Local Submissions

SEO Reporting

Diagnosis of SEO

Website Position Analysis

Website Monthly Reports

Submission to Google My Business

What is Black Hat SEO

How to rank website within 60 Days

What is PBN

How to hide from Google

How to make Multiple website for Black Hat SEO


Email Marketing

What is email marketing?

How email works?

Challenges faced in sending bulk emails

How to overcome these challenges?

Types of email marketing- Opt-in & bulk emailing

What is opt-in email marketing?

Setting up email marketing account

Best platforms to do opt-in email marketing

Setting up lists & web form

Creating a broadcast email

What are autoresponders?

Setting up autoresponders

How to do bulk emailing?

Best practices to send bulk emails

Tricks to land in inbox instead of spam folder

Top email marketing software.




What is AdSense?

How to get approved for AdSense?

Cool trick to get AdSense approval by Google

Using your AdSense account interface Placing ads on your blog

Creating blogs with our FREE theme

Then we will share 1 secret method Through which you will make money with adsense

Facebook Monetization

Introduction to Instant Articles

How to setup instant articles

How to monetize the articles

Monitoring and analysis

Affiliate Marketing

Introduction to Affiliate Marketing

How to register with top affiliate companies

How to generate traffic on affiliate pages

Convert visitor into leads OR sales

Earning through commission


Introduction to Google Analytics

How Google Analytics works

Understanding Google Analytics account structure

Understanding Google Analytics insights

Understanding cookie tracking

Types of cookie tracking used by Google Analytics

Starting with Google Analytics

How to set up analytics account

How to add analytics code in website

Understanding goals and conversions

How to setup goals

Understanding different types of goals

Understanding bounce & bounce rate

Difference between exit rate & bounce rate

How to reduce bounce rate

How to set up funnels in goals

Importance of funnels

How to integrate Google Ads and Analytics account

Benefits of integrating Google Ads & Analytics

Measuring performance of marketing campaigns via

Google Analytics

What is link tagging

How to set up link tagging

Understanding filters & segments

How to set up filters & segments

How to view customized reports

Monitoring traffic sources

Monitoring traffic behaviour

Taking corrective actions if required




Design and Deploy a website – Make Money

Conceptualize, design and deploy full fletch website on wordpress technology and earn money through it.
Skills Needed: Affiliate, Blogging and Freelancing

Consumer Behavior Analysis – eCommerce

Analyze user behaviour using professional tools and prepare a report to design a robust eCommerce strategy for given client.
Skills Needed: Professional Tools, Google Analytics, Market Research

Related Course

Data Analysis


Full Stack Development




Life at Digital Lync

The environment at Digital Lync is colorful and creative. It is where ideas are incubated and generated. An apt place to explore yourself.

Inspiring student stories.

Here are stories of real knowledge, real people, and real innovation.

Have a Question?

we help you go farther than you ever dreamed, 24/7.





Come and chat with us about your goals over a cup of coffee

1st Floor, Plot No: 6-11, survey No., 40 Khajaguda, Naga Hills Rd, Madhura Nagar Colony, Gachibowli Hyderabad, Telangana 500008

Phone: +91 8688444666


Address: #106 & 107, Manjeera Trinity Corporate. Near Manjeera Mall, Kukatpally, Hyderabad, Telangana 500072

Phone: +91 8688444666


11, Pusat Dagang Seksyen 16 Seksyen 16, 46350 Petaling Jaya Selangor, Malaysia

Phone: +60 80112 44239


#23664, Richland Grove Dr, Ashburn, VA 20148

Phone: +1-262-997-9000

© Copyright Lync Digital School Pvt. Ltd | 2019 | Privacy Policy



Click one of our representatives below to chat on WhatsApp or send us an email to